Search Marketing Equates to $35M in Expansion Capital
Search Marketing helps startup gain $35M in expansion capital
The Challenge
BigCommerce was transitioning from a small, Australian based shopping cart software and email company, to a North American driven SaaS provider of hosted, subscription ecommerce services. They had good technology, but few existing customers and little revenue.
The company had been spending in the 6 figures in monthly paid media against more established vendors with larger budgets and better converting pages. On the SEO side, they had launched the service on a website with a page rank of 0.
BigCommerce was underfunded and pre-venture capital, yet
competing with heavily resourced, well-known opponents.
Services
- SEO Management
- Paid Digital Management
We now have a PR (page rank) 6, (have) backlinks being created every single day on BigCommerce, (a) YouTube Channel with lots of traffic, an active blog, etc…THANKS!
The Strategy and Tactics
Started with a paid digital media audit
The audit revealed mismanaged ad buys and resulted in the client terminating their existing consultant.
Once underway, we plucked learnings from prior
campaigns to properly segment and target paid search
but to also identify top SEO keywords.
Agressive SEO Campaign
In addition to core SEO focused on hypercompetitive key phrases, we assisted with social media, the Google Merchant Center, YouTube, and other channels. Our team made extensive conversion and landing page recommendations. We identified opportunities for further growth and
expansion and devised strategies to capture them.
New Clients
New Revenue
New Expansion Capital Funding
Outstanding results led to expansion funding
The foundational work we did for BigCommerce helped them become the #2 SaaS digital commerce platform for small and medium-sized businesses. They grew from 0 US clients to 40,000 and from 3 employees to over 100.
Their US revenue reached $21.3 million.
This initial success also brought BigCommerce $35 million in expansion capital funding.
We now have a PR (page rank) 6, (have) backlinks being created every single day on BigCommerce, (a) YouTube Channel with lots of traffic, an active blog, etc…THANKS!
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